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At IISAST we have been helping a wide range of Blue Chip companies to use their marketing data more efficiently and intelligently
Your most valuable asset is your customer data, but data on its own provides little strategic advantage. The key to extracting real value lies in what you do with it. Whether we host your marketing database or not, we can enhance and analyse your data to turn it into information you can act upon to meet your short and long term business objectives.
Customer analysis and profiling will help you to categorise your customer base into groups that show similar behaviour in terms of value, geo-demographics and purchasing patterns. This insight enables you to target your most profitable customers with compelling offers at the right time.
Evaluate the likely take up of a particular campaign or product and establish which customers are most likely to buy a given product via propensity modelling. It can also assist in assessing which customers represent a risk of fraud or payment defaults plus customer churn rates.Market potential modelling
Evaluating the total potential for a product, customer or prospect group takes the guess work out of the marketing process and enables you to determine exactly where to make the highest impact. Market Potential Modelling will help you to plan and target your marketing activities and improve your marketing effectiveness.
We hold a range of geodemographic and lifestyle data which we can use to profile your customers to assist you better understand your customers, target them effectively and find similar new customers. We have gathered data from competing third party geo demographic data providers and can help you to decide on the best combination of data for your business needs.
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